ANALYTICA is a consultancy business which uses behavioural sciences to help set up more efficient plans and strategies. We provide advice grounded on the latest evidence-based knowledge and techniques from social psychology, neurosciences, behavioural economics, nudges, strategical communication and UX design.
By predicting and anticipating users’ psychology and behaviour, ANALYTICA brings a unique expertise to any endeavour to implement public and societal innovation. ANALYTICA contributes to make smart cities successful by favouring users’ and citizens’ adherence and commitment to public projects.
Morgan.David (at) cabinet-analytica.fr
& Edinburgh, UK
Dr Morgan DAVID
Behavioural Sciences, Social Psychology, Behavioural Economics, Nudges, Neurosciences, Environmental Psychology, Strategical Communication, UX design, Public Relations